
ABOUT
@SingleMaltDaily is an Instagram account devoted to the love of malts and drams of all kinds, not just those that are single! Blends, Whisky and Whiskey, Bourbon, Rye, Cognac, and anything unique from any country whether it be Scotland, Japan, Taiwan, India, America, France, or Ireland. If it’s cool and unique, we will cover it!
Since we began in May 2015, we have received several sponsorship deals, advertising deals, invitations around the world, flown on helicopters with whisky, and more, all to cover our favorite spirits!
@SingleMaltDaily has been on a trajectory rarely seen on Instagram. The account has taken on a life of its’ own, with one single goal in mind; to make whisky look sexy!
DEMOGRAPHIC
OUR CULTURAL REACH EXPANDS TO NOT JUST NORTH AMERICA, BUT GLOBALLY. THE US, CANADA, UK, INDIA, AND AUSTRALIA ARE PROMINENT MARKETS FOR SINGLE MALT DAILY’S LUXURY WHISKY FOLLOWING.
WITH OUR LARGEST INFLUENCE IN NEW YORK, ISTANBUL, MUMBAI, LONDON, AND SYDNEY.
OUR HIGHLY DIVERSE ATTENDEE DEMOGRAPHIC SPANS 21-66 YEARS OF AGE
WITH OUR HIGHEST AND MOST CONSISTENT ENGAGEMENT WITH
MILLENNIAL MALES, 25-34 YEARS OF AGE.
THE AVERAGE HOUSEHOLD INCOME OF SMD’S FOLLOWERS IS ABOVE AVERAGE,
PRIMARILY DUE TO THE COST OF THE UPSCALE WHISKY MARKET.